The Lost Art of Saying, “Thank You”
Statistics show that only three out of every 15 people you meet at a function will send you a note or make a follow-up connection. What a waste of marketing effort and dollars! Business developers have been preaching this type of personal follow up as general practice for years. It still applies, and for good […]
Crisis Averted – See that wasn’t so scary!
If part of your job description includes reputation management, you don’t have to look very far to find “scary” examples of employees, executives and even leaders putting their foot in their mouth. The thought of these public relations crisis scenarios are a marketers worst nightmare. It’s one thing when a movie star is caught doing […]
Thought Leaders: It is time to embrace change
Are you using webinars, white papers, blog posts and podcasts to help build your brand and reach your target audience? BRAVO! Are you presenting the same old tired topics to your audience? BOO! We all know that, great content will engage your target audience and drive new business. Being positioned as a subject matter expert […]
Take Time to Breath
The “buzz word” of today’s workforce is work-life balance. It is not that employees in 2017 don’t work hard, in fact it is much the opposite. Today’s workers have simply learned that it is equally as important to take time for yourself and your family. But sometimes we forget. A few weeks ago, we had […]
Keeping Brand Integrity on a Shoestring Marketing Budget
With a tightening in the economy, marketing departments are being asked to find ways to cut expenses. While most marketing professionals would not advise drastically reducing marketing expenditures during an economic downturn, reality often dictates some budget cuts. What can you do if your marketing budget has been cut? Are there ways to do things […]
E-Marketing: From Fad to Necessity
Website, Social Media, and E-Marketing – OH MY! As technology evolves – fads come and go; marketers have the challenge of finding ways to communicate their message while trying to stay with what is hot. Just like fashion trends, there are some fads we want to see revived and popular again and others like fax […]
The Scoop on SSLs
SSL Certificates use to be recommended only for websites that collected sensitive personal information, passwords and credit cards, but we are recommending that all sites get an SSL certificate for the following reasons: It meas your site is more secure, not only for your site users, but for you. It means you will make Google […]
Social Media 102 – A Simple List of Dos & Don’ts
In my last post, we covered the social media sites – Facebook – Twitter – LinkedIn –Instagram – Snapchat, Google+, Tumblr and Pinterest. Now you have heard of them and I have challenged you to check them out. Have you figured out how to use them? Are they right for you and your organization? These […]
Social Media 101: The Basics for Social Media Newbies in a World of Self-Proclaimed Experts
Unless you have been living under a rock, you have heard of social media. Social media is defined by Webster as, “websites and applications that enable users to create and share content or to participate in social networking.” Facebook, Twitter, LinkedIn, Pinterest, Google+, Tumblr, Instagram, VK, Flickr, Vine, and Snapchap are the top 10 social […]
Using Direct Mail as a Promotional Tool to Grow Your Brand
For many of us, publicity and promotions usually conjure up a list of activities such as boosted social media posts, articles, awards, promotional announcements or events, such as golf tournaments and other charitable sponsorships. While all of these can be great brand awareness activities for your organization and well worth your time, there is one […]