Make it rain…MONEY!
More specifically, make it rain donations and grants. I wish I could tell you that there is a magic recipe to achieving fundraising goals for your nonprofit, but there is not. What we do know is that the United States is a very generous nation. There are many, many individuals, companies and foundations that make […]
Rain, Rain, Go Away, Come Again, Another Day
The Marketing Blues – How to get over them When I worked as a sole marketer at an organization, I would find myself so busy and bogged down with work that, when on the rare occasion I had downtime, I would get a case of the marketing blues. You know the feeling, “I have done […]
Google Alerts – a business development tool
A Google Alert is a free tool that allows the user (anyone with internet) to set up customized email alerts regarding specific search criteria. It is simple to use and easy to customize to your specific needs and notification level. For example: I have alerts for myself, my company, specific industry phrases/topics, a select group […]
How did they get so lucky?
Everyone wants to be the next big thing. They want to be the Uber and the Netflix of the world that are game changers. Reality is that 90% of startup businesses fail. Many feel those who make it are just lucky, but while I believe, there is some luck involved it takes much more than […]
Love Connections with Non-Profits
By: Julie Beem, MBA Spreading collaborative “love” doesn’t have to be confined to alliances with other businesses. Local and national non-profits are always looking for business partners. The benefit to your business of focusing on a partnership with a non-profit are: It shows your customers, your employees and your community that you’re socially responsible. It […]
Sharing the Love – Strategically
While everyone would like to be all things and do everything for everyone, that is impossible. There are only so many hours in a day, and one person can only do so much. It is virtually impossible to excel at everything. Team building, strategic alliances and partnerships are great ways to increase your capacity and […]
Finance vs. Fundraising
Every nonprofit knows both the finance and fundraising departments are critical to its success. So why does it always seem that the two departments almost never get along? Communication and understanding – or lack thereof – is typically to blame. The finance department needs a consistent monthly cash flow to ensure operations continue uninterrupted. The […]
Are you a “checklist” Marketer?
I recently took the Real Colors personality test through the Marion Leadership in Action program. I found the test to be quite accurate and very enlightening. (If you have not had the opportunity to find out your “real colors”, I would encourage you to do so.) Through the process of taking the Real Colors test, […]
Customer Service is the NEW Marketing!
Everyone says they provide excellent customer service, but studies show that this is actually a pipe dream most companies have. Customer service has actually become a rare practice and exceptional customer service is almost unheard of. To change that, companies must recognize that customer service is everyone’s job and that it has become the new […]
Business Development: It is Everyone’s Job
Business Development. Sales. Client Management. Client Retention. Customer Service. No matter what you call it – developing and maintaining relationships with prospects, customers, and clients is the key to getting and keeping work in any industry. While this activity usually falls under the marketing umbrella of activities, it is not a Lone Ranger job that […]