Meet Tessa Laudermilch
HI, I’M TESSA YOUR SPARK TEAM COORDINATOR Tessa is an Iowa native who attended Iowa Central Community College with a major in Child Psychology. Tessa has experience in customer service, graphic design, video editing, and leadership, which all serve her well in her coordinator role at Epiphany. While in college, she participated in the cheerleading program, […]
Why Epiphany?
I am often asked this question and to answer this, I have to go back to the beginning. In 1999, Julie, whom I affectionately call my “sister from another mother” and I decided to start our own business. I was recently married and had a son on the way. She had just adopted a daughter […]
Epiphany Prepares for Launch
Marketing & Communication Strategies, Inc. (MCS) announced today that Founder Nancy Garberson will transition to a new role in 2018 after 30 years leading the local marketing firm. A new organization, led by industry leaders Christa Nelson and Anna Patty will carry on Garberson’s legacy of top-notch customer service. “It’s been an exciting journey as […]
Stand out from the crowd with your year-end fundraising strategy
#GivingTuesday, annual reports, holiday cards, year-end appeals, emails, social media, newsletters… It’s all a bit confusing for even the most experienced fundraising professional. Which methods of communication do you use and how do you avoid getting lost in the shuffle and ensure you meet your fundraising goal? We believe a two-step year-end fundraising approach is […]
The Lost Art of Saying, “Thank You”
Statistics show that only three out of every 15 people you meet at a function will send you a note or make a follow-up connection. What a waste of marketing effort and dollars! Business developers have been preaching this type of personal follow up as general practice for years. It still applies, and for good […]
Crisis Averted – See that wasn’t so scary!
If part of your job description includes reputation management, you don’t have to look very far to find “scary” examples of employees, executives and even leaders putting their foot in their mouth. The thought of these public relations crisis scenarios are a marketers worst nightmare. It’s one thing when a movie star is caught doing […]
Thought Leaders: It is time to embrace change
Are you using webinars, white papers, blog posts and podcasts to help build your brand and reach your target audience? BRAVO! Are you presenting the same old tired topics to your audience? BOO! We all know that, great content will engage your target audience and drive new business. Being positioned as a subject matter expert […]
Take Time to Breath
The “buzz word” of today’s workforce is work-life balance. It is not that employees in 2017 don’t work hard, in fact it is much the opposite. Today’s workers have simply learned that it is equally as important to take time for yourself and your family. But sometimes we forget. A few weeks ago, we had […]
Keeping Brand Integrity on a Shoestring Marketing Budget
With a tightening in the economy, marketing departments are being asked to find ways to cut expenses. While most marketing professionals would not advise drastically reducing marketing expenditures during an economic downturn, reality often dictates some budget cuts. What can you do if your marketing budget has been cut? Are there ways to do things […]
E-Marketing: From Fad to Necessity
Website, Social Media, and E-Marketing – OH MY! As technology evolves – fads come and go; marketers have the challenge of finding ways to communicate their message while trying to stay with what is hot. Just like fashion trends, there are some fads we want to see revived and popular again and others like fax […]