Using Direct Mail – An Overlooked Promotional Tool
By: Christa Nelson (originally published in 2008 revalorized in 2024) Direct Mail Pieces: A Revitalized Marketing Tactic When we think of publicity and promotions, images of articles, digital marketing, social media, email marketing, awards, and events often come to mind. While these are valuable brand awareness activities, there’s one promotional tool that is often overlooked […]
Developing a Champion’s Mindset
For the past, I don’t know, eight years or so I have had the pleasure of attending the Hills Bank Administrative Professional Luncheon. Each year they invite clients to attend a lunch and typically have excellent speakers. I love meeting and talking to real people, and at each event I have met some amazing people […]
What do you want to be when you grow up?
“I used to tell people that when I grew up I was going to be a pediatrician. Why? Because I loved being around kids and I quickly learned that is was a pleasing answer for adults to hear… Now I think it is one of the most useless questions an adult an ask a child […]
Customer Service is the NEW Marketing!
Everyone says they provide excellent customer service, but studies show that this is actually a pipe dream most companies have. Customer service has actually become a rare practice and exceptional customer service is almost unheard of. To change that, companies must recognize that customer service is everyone’s job and that it has become the new […]
Business Development: It is Everyone’s Job
Business Development. Sales. Client Management. Client Retention. Customer Service. No matter what you call it – developing and maintaining relationships with prospects, customers, and clients is the key to getting and keeping work in any industry. While this activity usually falls under the marketing umbrella of activities, it is not a Lone Ranger job that […]
Are you all atweet about twitter yet?
As a marketer, I am all atweet about using Twitter as a marketing tool. In the past, many were skeptical of using social networking sites such as Facebook and Twitter for professional representation of their firm or non-profit organization. Nevertheless, like anything else with time the twitter facts speak for themselves. As of today, Twitter […]