How the California Privacy Act Affects You

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You may remember we discussed consumer privacy and data rights in mid 2018 just before GDOR (General Data Protection Regulation) went into effect in May of 2018. We alerted you at that time that although this was an EU law, it affected pretty much everyone, as the internet is global. As predicted, we are now seeing US laws on privacy and data collection. Just like the GDPR, this new law will require some changes to be made to who can collect, store, and process data – and of what. But don’t fret: Team Epiphany is here to help you understand these new changes. 

Here’s what you need to know, as small businesses, about the California Consumer Privacy Act (CCPA).

CCPA is a new privacy law that affects companies that do business in California and meet one of many different criteria. The CCPA gives Californians the right to opt out of their personal information being bought and sold, with a few exceptions. What does this mean for data processing and SEO? Google is now restricting data processing in some cases to protect businesses from accidental noncompliance with this new law. Here’s a list of Google products that are already operating under these new restrictions:

  • Ads Data Hub
  • Audience Partner API (DoubleClick Data Platform)
  • Authorized Buyers
  • Campaign Manager (DoubleClick Campaign Manager)
  • Display & Video 360 (DoubleClick Bid Manager)
  • Funding Choices
  • Google Ads Customer Match (AdWords Customer Match)
  • Google Ads Store sales (direct upload) (AdWords Store sales (direct upload))
  • Google Analytics, Analytics 360, and Analytics for Firebase
  • Google Customer Reviews
  • Google Data Studio
  • Google Opinion Rewards for Publishers
  • Google Optimize, Google Optimize 360
  • Google Tag Manager, Google Tag Manager 360
  • Open Bidding Buyers (including products formerly known as Exchange Bidding and Network Bidding)
  • Search Ads 360 (DoubleClick Search)
  • Waze Ads

Besides these products, there are a few that require steps to turn on the new restricted data processing:

  • Ad Manager and Ad Manager 360
  • AdMob
  • AdSense
  • Google Ads (other than Google Ads services listed above)

(These lists are taken directly from Google’s own article about the CCPA, which you can read here.)

With these changes to the laws surrounding businesses’ relationship, it’s important to understand both global and local rights. Just like with GDPR – we strongly recommend complying with the consumer privacy and data rights now. Sites like Mailchimp already are. This will save you time and effort when the laws become standard for everyone no matter where you do business – as we predict they will. New York is already on its way to passing a similar privacy law. If we lost you in the first paragraph, no worries, we are here to help you on your journey to a brave new world of secure and private data collection.

If you missed the memo on GDPR – check out the article written by our friends and technology guru’s McNary Marketing

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