The Scoop on SSLs
SSL Certificates use to be recommended only for websites that collected sensitive personal information, passwords and credit cards, but we are recommending that all sites get an SSL certificate for the following reasons: It meas your site is more secure, not only for your site users, but for you. It means you will make Google […]
Social Media 102 – A Simple List of Dos & Don’ts
In my last post, we covered the social media sites – Facebook – Twitter – LinkedIn –Instagram – Snapchat, Google+, Tumblr and Pinterest. Now you have heard of them and I have challenged you to check them out. Have you figured out how to use them? Are they right for you and your organization? These […]
Social Media 101: The Basics for Social Media Newbies in a World of Self-Proclaimed Experts
Unless you have been living under a rock, you have heard of social media. Social media is defined by Webster as, “websites and applications that enable users to create and share content or to participate in social networking.” Facebook, Twitter, LinkedIn, Pinterest, Google+, Tumblr, Instagram, VK, Flickr, Vine, and Snapchap are the top 10 social […]
Using Direct Mail as a Promotional Tool to Grow Your Brand
For many of us, publicity and promotions usually conjure up a list of activities such as boosted social media posts, articles, awards, promotional announcements or events, such as golf tournaments and other charitable sponsorships. While all of these can be great brand awareness activities for your organization and well worth your time, there is one […]
Make it rain…MONEY!
More specifically, make it rain donations and grants. I wish I could tell you that there is a magic recipe to achieving fundraising goals for your nonprofit, but there is not. What we do know is that the United States is a very generous nation. There are many, many individuals, companies and foundations that make […]
Rain, Rain, Go Away, Come Again, Another Day
The Marketing Blues – How to get over them When I worked as a sole marketer at an organization, I would find myself so busy and bogged down with work that, when on the rare occasion I had downtime, I would get a case of the marketing blues. You know the feeling, “I have done […]
Google Alerts – a business development tool
A Google Alert is a free tool that allows the user (anyone with internet) to set up customized email alerts regarding specific search criteria. It is simple to use and easy to customize to your specific needs and notification level. For example: I have alerts for myself, my company, specific industry phrases/topics, a select group […]
How did they get so lucky?
Everyone wants to be the next big thing. They want to be the Uber and the Netflix of the world that are game changers. Reality is that 90% of startup businesses fail. Many feel those who make it are just lucky, but while I believe, there is some luck involved it takes much more than […]
Love Connections with Non-Profits
By: Julie Beem, MBA Spreading collaborative “love” doesn’t have to be confined to alliances with other businesses. Local and national non-profits are always looking for business partners. The benefit to your business of focusing on a partnership with a non-profit are: It shows your customers, your employees and your community that you’re socially responsible. It […]
Sharing the Love – Strategically
While everyone would like to be all things and do everything for everyone, that is impossible. There are only so many hours in a day, and one person can only do so much. It is virtually impossible to excel at everything. Team building, strategic alliances and partnerships are great ways to increase your capacity and […]