Developing a Champion’s Mindset

Marlo Higgins Hill Bank

For the past, I don’t know, eight years or so I have had the pleasure of attending the Hills Bank Administrative Professional Luncheon.  Each year they invite clients to attend a lunch and typically have excellent speakers. I love meeting and talking to real people, and at each event I have met some amazing people […]

Epiphany is expanding.

Personal v Professional Social Media Presence

We are growing and expanding our office hours and locations. Starting early this summer team Epiphany will office out of MERGE in Iowa City a few times a month in addition to our Loft Co-working space in Marion. Let us know if you want to schedule a meeting at the location closest to you.

Are you sending mixed signals?

Multi-Channel Marketing

This past weekend our family wanted to go for an ice cream run after enjoying an afternoon in the sun. We checked online to be sure a local creamery near us was open. Their Facebook page, Google listing, and website all indicated OPEN. We even called, just to be sure. There was no answer or […]

Meet Revlis

Revlis Hansen

HI, I’M REVLIS YOUR SPARK TEAM EDITOR 01 A LITTLE DITTY Revlis Hansen is a Cedar Rapids native, having grown up among the City of Five Seasons and all of its quirks, bumps, and potholes. Because of this, they have also grown up with a love for all of its small businesses and its communities. Revlis […]

Live or Die by the Online Reviews.

Live or Die by Online Reviews

Since we are all still feeling the affects of March Madness, at least at our house, I thought it would be OK if I reference a saying we in the basketball world hear a lot. “Live or Die by the three.” Typically it is associated with teams who live and die by the three pointer, […]

Life Lessons Athletics Taught Me

Lessons Athletics Taught Me

This past weekend, my husband took us to watch the Iowa Women’s Basketball game. It was senior day and their last home game of the regular season. The ladies pulled out a win and ended their regular season undefeated at home. Since it was a special day, the university was honoring the success of all […]

A quick tour of the marketing trends of 2019

Marketing Trends

As marketing experts, this is the time of year when we’re asked about trends – what are you seeing for this year, what’s hot? While we don’t have a magic crystal ball, we typically see a build up toward the most effective marketing strategies. Here are a few trending concepts to keep in mind when […]

What do you want to be when you grow up?

Growth Mindset

“I used to tell people that when I grew up I was going to be a pediatrician. Why? Because I loved being around kids and I quickly learned that is was a pleasing answer for adults to hear… Now I think it is one of the most useless questions an adult an ask a child […]

The Gift of Knowledge – Brand Now Book Review

Brand Now Nick Westergaard Book Review

My friends and I like to play a fun little game from time to time. Periodically one friend sends an anonymous gift to another, then leaving the recipient to guess who the identity of their “Secret Santa.” It’s essentially a gratitude scavenger hunt of sorts. After the gift arrives, the receiver spends days trying to […]

Libraries are far from irrelevant.

Libraries are far from irrelevant.

Much like the phonebook, libraries have expanded their offerings beyond the traditional printed materials to the vast information that can be found in this digital world to stay relevant and meet the demands of their patrons.  We are lucky to have one of the best library systems around right here in the metro area. The […]