Sparking into Spring

Hey Y’all – I have missed you!  As tactical marketers, we don’t pick our marketing channels based on which way the wind blows, nor do we choose them by what looks shiny and pretty under the sun. The choice to invest time and efforts into email marketing has been one of those strategic marketing decisions […]

Bookmark These Free Google Tools ASAP

Let us start this post off with some mind-blowing facts about search engines, specifically the emperor of them all, Google: Google reigns supreme when it comes to search engines, garnering roughly 90% of the worldwide search engine market share. That 90% equates to an estimated 2 trillion searches per year. In 2013, all Google services […]