The Gift of Knowledge – Brand Now Book Review

Brand Now Nick Westergaard Book Review

My friends and I like to play a fun little game from time to time. Periodically one friend sends an anonymous gift to another, then leaving the recipient to guess who the identity of their “Secret Santa.” It’s essentially a gratitude scavenger hunt of sorts. After the gift arrives, the receiver spends days trying to […]

Brand Identity – Crisis or Cool Beans

Branding, Rebranding, Trademark, Company Name

I recently attended an entrepreneurial networking event hosted by MEDCO designed to help like-minded business leaders connect and grow. They invite successful business owners to share their story. The idea is to share what has worked and lessons learned to help startups and business owners feel less like they are alone and help the entrepreneurial […]