Using Direct Mail – An Overlooked Promotional Tool
By: Christa Nelson (originally published in 2008 revalorized in 2024) Direct Mail Pieces: A Revitalized Marketing Tactic When we think of publicity and promotions, images of articles, digital marketing, social media, email marketing, awards, and events often come to mind. While these are valuable brand awareness activities, there’s one promotional tool that is often overlooked […]
Using Direct Mail as a Promotional Tool to Grow Your Brand
For many of us, publicity and promotions usually conjure up a list of activities such as boosted social media posts, articles, awards, promotional announcements or events, such as golf tournaments and other charitable sponsorships. While all of these can be great brand awareness activities for your organization and well worth your time, there is one […]