Giving Back Stressing You Out?
Fighting Charitable Giving Paralysis and Where to Start Partnering with a nonprofit and giving back isn’t just a suggested business practice anymore: it is something that today’s consumer has come to expect. Whether someone somewhere is getting a pair of shoes for each pair purchased (TOMS Shoes), the social conscious product you are selling is […]
Keeping Brand Integrity on a Shoestring Marketing Budget
With a tightening in the economy, marketing departments are being asked to find ways to cut expenses. While most marketing professionals would not advise drastically reducing marketing expenditures during an economic downturn, reality often dictates some budget cuts. What can you do if your marketing budget has been cut? Are there ways to do things […]