Using Direct Mail – An Overlooked Promotional Tool
By: Christa Nelson (originally published in 2008 revalorized in 2024) Direct Mail Pieces: A Revitalized Marketing Tactic When we think of publicity and promotions, images of articles, digital marketing, social media, email marketing, awards, and events often come to mind. While these are valuable brand awareness activities, there’s one promotional tool that is often overlooked […]
Life Lessons Athletics Taught Me
This past weekend, my husband took us to watch the Iowa Women’s Basketball game. It was senior day and their last home game of the regular season. The ladies pulled out a win and ended their regular season undefeated at home. Since it was a special day, the university was honoring the success of all […]
The Lost Art of Saying, “Thank You”
Statistics show that only three out of every 15 people you meet at a function will send you a note or make a follow-up connection. What a waste of marketing effort and dollars! Business developers have been preaching this type of personal follow up as general practice for years. It still applies, and for good […]
Business Development: It is Everyone’s Job
Business Development. Sales. Client Management. Client Retention. Customer Service. No matter what you call it – developing and maintaining relationships with prospects, customers, and clients is the key to getting and keeping work in any industry. While this activity usually falls under the marketing umbrella of activities, it is not a Lone Ranger job that […]