brand identity Archives

Jan 2019

What do you want to be when you grow up?

“I used to tell people that when I grew up I was going to be a pediatrician. Why? Because I loved being around kids and I quickly learned that is was a pleasing answer for adults to hear… Now I think it is one of the most useless questions an adult an ask a child

Posted by Christa Nelson, MBA | Posted in a spark, creating a spark, sparking something new | Tags: Book Review, brand identity, brand promise, Branding, KISS, marketing, Pivot, Strategic Planning |

Dec 2018

The Gift of Knowledge – Brand Now Book Review

My friends and I like to play a fun little game from time to time. Periodically one friend sends an anonymous gift to another, then leaving the recipient to guess who the identity of their “Secret Santa.” It’s essentially a gratitude scavenger hunt of sorts. After the gift arrives, the receiver spends days trying to

Sep 2018

Brand Identity – Crisis or Cool Beans

I recently attended an entrepreneurial networking event hosted by MEDCO designed to help like-minded business leaders connect and grow. They invite successful business owners to share their story. The idea is to share what has worked and lessons learned to help startups and business owners feel less like they are alone and help the entrepreneurial

Posted by Christa Nelson, MBA | Posted in a spark | Tags: brand identity, Branding, company name, marketing budgets, rebranding, trademark |

Jul 2018

The Imperfect is Perfect

A few days ago I was chatting with my neighbor about her adorable three pound puppy. Axel is the epitome of cuteness. He is sweet and mellow, great with kids…the list goes on. I was surprised when my neighbor told me that she saved a significant amount of money when purchasing Axel because his tongue

Posted by Anna Patty | Posted in a spark | Tags: authentic brands, brand identity, Content Marketing, crisis management, engagement, fake news, imperfect brands, perfect brands, PR |

Mar 2018

New town, new store, new look

Just before Thanksgiving a power couple approached me for assistance in launching their new store in town. They knew how to set up and run a pet store, but needed assistance getting the word out. We spoke about their need for social media, public relations and digital marketing to start. In getting to know them

Posted by Christa Nelson, MBA | Posted in a spark | Tags: brand awareness, brand identity, Retail Store Launch, small business, Soft Business Opening, strategic marketing |

Oct 2017

Crisis Averted – See that wasn’t so scary!

If part of your job description includes reputation management, you don’t have to look very far to find “scary” examples of employees, executives and even leaders putting their foot in their mouth. The thought of these public relations crisis scenarios are a marketers worst nightmare. It’s one thing when a movie star is caught doing