Using Direct Mail – An Overlooked Promotional Tool
By: Christa Nelson (originally published in 2008 revalorized in 2024) Direct Mail Pieces: A Revitalized Marketing Tactic When we think of publicity and promotions, images of articles, digital marketing, social media, email marketing, awards, and events often come to mind. While these are valuable brand awareness activities, there’s one promotional tool that is often overlooked […]