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The Spark

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Leave them inspired!

With the start of our new business, more than ever, I value my me time at the spa. This particular day, I wanted to unplug, I even packed my Present over Perfect journal and multi colored gel pens that my bestie had given me. Usually, while I process, my stylist can squeeze another client haircut

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Is phonebook marketing still a necessity…

When is the last time you actually looked in the phonebook? Like, actually looked inside and hunted for a phone number? Can you even remember? A couple of weeks ago, I came home from running errands and saw this year’s new phonebook sitting on my front step. The poor, sad thing was a mere shadow

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Brand Identity – Crisis or Cool Beans

I recently attended an entrepreneurial networking event hosted by MEDCO designed to help like-minded business leaders connect and grow. They invite successful business owners to share their story. The idea is to share what has worked and lessons learned to help startups and business owners feel less like they are alone and help the entrepreneurial

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Nelson Appointed Co-Chair of Evening Rotary Club

Marion, Iowa – The Marion-East Cedar Rapids club recently appointed Christa Nelson, Co-Owner of Epiphany as the Co-Chair of the Evening Rotary Club. Christa will serve as Co-Chair with Michelle Bell, Principal LEAN Consultant in Simulation and Training Solutions, the Government Systems Division of Rockwell Collins. Michelle will serve as District Governor in 2019-2020 for

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Tessa Laudermilch Joins Epiphany

Marion, Iowa – Epiphany, a Corridor marketing firm, announced today they are growing their team with the addition of Tessa Laudermilch as a marketing and social media coordinator. “Tessa is a bright and talented young professional who is eager to learn and is quite passionate about helping others succeed,” says Co-Owner Christa Nelson. “She just

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OOPs… Did I do that?

It was a busy and short holiday week. I had just gotten the “go ahead” to send out our Thanksgiving Thank You to our mailing list. I had searched high and low for the perfect barn in a beautiful fall setting to visually enhance the message of our thanks! I thought I was being a

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Oh no! I didn’t plan for that! What do I do?

I drove into Chicago recently to pick up my son from a week-long camp. On the turnpike, there were several stretches of construction, where the signage was very clear. Slow down! Right lane closed ahead. Get over! 45 MPH! $375 minimum fine in construction zones. Both sides of the turnpike were down to one lane,

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Is your Value-Add a Mystery?

I am often asked to assist clients improve their marketing efforts and “take them to the next level.” It is very common that a successful company has grown their business to a certain point, hit a plateau, and stop experiencing the growth they saw early on. Many times people will have something in mind that

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The Imperfect is Perfect

A few days ago I was chatting with my neighbor about her adorable three pound puppy. Axel is the epitome of cuteness. He is sweet and mellow, great with kids…the list goes on. I was surprised when my neighbor told me that she saved a significant amount of money when purchasing Axel because his tongue

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Own Your Mess

Someone I greatly admire recently said, “We live in a society where we only claim responsibility for the good. We blame others for the bad instead of taking responsibility. Don’t let pride win. Be willing to take responsibility.” Taking responsibility means a lot to customers and clients. It shows that you truly care about customer

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