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The Gift of Knowledge – Brand Now Book Review

My friends and I like to play a fun little game from time to time. Periodically one friend sends an anonymous gift to another, then leaving the recipient to guess who the identity of their “Secret Santa.” It’s essentially a gratitude scavenger hunt of sorts. After the gift arrives, the receiver spends days trying to

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Libraries are far from irrelevant.

Much like the phonebook, libraries have expanded their offerings beyond the traditional printed materials to the vast information that can be found in this digital world to stay relevant and meet the demands of their patrons.  We are lucky to have one of the best library systems around right here in the metro area. The

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Personal Social Media & Professional Social Presence

I recently presented at 1 Mil Cups about Epiphany, encouraging and empowering fellow entrepreneurs on their journey. 1 Million Cups events are organized by more than 800 volunteers in 40+ states, one U.S. territory and six time zones, including Iowa City and Cedar Rapids, Iowa. I have had the pleasure of presenting at both locations. I

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Leave them inspired!

With the start of our new business, more than ever, I value my me time at the spa. This particular day, I wanted to unplug, I even packed my Present over Perfect journal and multi colored gel pens that my bestie had given me. Usually, while I process, my stylist can squeeze another client haircut

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Brand Identity – Crisis or Cool Beans

I recently attended an entrepreneurial networking event hosted by MEDCO designed to help like-minded business leaders connect and grow. They invite successful business owners to share their story. The idea is to share what has worked and lessons learned to help startups and business owners feel less like they are alone and help the entrepreneurial

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Nelson Appointed Co-Chair of Evening Rotary Club

Marion, Iowa – The Marion-East Cedar Rapids club recently appointed Christa Nelson, Co-Owner of Epiphany as the Co-Chair of the Evening Rotary Club. Christa will serve as Co-Chair with Michelle Bell, Principal LEAN Consultant in Simulation and Training Solutions, the Government Systems Division of Rockwell Collins. Michelle will serve as District Governor in 2019-2020 for

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Tessa Laudermilch Joins Epiphany

Marion, Iowa – Epiphany, a Corridor marketing firm, announced today they are growing their team with the addition of Tessa Laudermilch as a marketing and social media coordinator. “Tessa is a bright and talented young professional who is eager to learn and is quite passionate about helping others succeed,” says Co-Owner Christa Nelson. “She just

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OOPs… Did I do that?

It was a busy and short holiday week. I had just gotten the “go ahead” to send out our Thanksgiving Thank You to our mailing list. I had searched high and low for the perfect barn in a beautiful fall setting to visually enhance the message of our thanks! I thought I was being a

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Oh no! I didn’t plan for that! What do I do?

I drove into Chicago recently to pick up my son from a week-long camp. On the turnpike, there were several stretches of construction, where the signage was very clear. Slow down! Right lane closed ahead. Get over! 45 MPH! $375 minimum fine in construction zones. Both sides of the turnpike were down to one lane,

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Is your Value-Add a Mystery?

I am often asked to assist clients improve their marketing efforts and “take them to the next level.” It is very common that a successful company has grown their business to a certain point, hit a plateau, and stop experiencing the growth they saw early on. Many times people will have something in mind that

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