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The Spark

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Is your Value-Add a Mystery?

I am often asked to assist clients improve their marketing efforts and “take them to the next level.” It is very common that a successful company has grown their business to a certain point, hit a plateau, and stop experiencing the growth they saw early on. Many times people will have something in mind that

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The Imperfect is Perfect

A few days ago I was chatting with my neighbor about her adorable three pound puppy. Axel is the epitome of cuteness. He is sweet and mellow, great with kids…the list goes on. I was surprised when my neighbor told me that she saved a significant amount of money when purchasing Axel because his tongue

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, Posted in a spark, sparking something new |

Own Your Mess

Someone I greatly admire recently said, “We live in a society where we only claim responsibility for the good. We blame others for the bad instead of taking responsibility. Don’t let pride win. Be willing to take responsibility.” Taking responsibility means a lot to customers and clients. It shows that you truly care about customer

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Active Listening – Do you have your listening ears on?

I was a very busy kid and because of this, I often didn’t “hear” my parents’ instructions. My dad was always saying to me “Do you have your listening ears on?” It was a tricky little question that always caused me to pause. I obviously still had ears, but was I using them for what

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Content Marketing – What sparks your interest?

In the weekly email I receive from Orbit Media Studios, Andy Crestodina inspired me to do some original research and gather some data. He said that 90% of marketers say it works but only 47% of marketers do it… I want to be in that 47%. So we would love to get your feedback on

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Ackerman & Nelson Appointed to Marion Cares Board of Directors

Marion, Iowa – Marion Cares, a nonprofit organization supporting children and families in the Marion community through the tireless efforts of volunteers and generous donors, announced today the appointment of Jill Ackerman and Christa Nelson to its Board of Directors effective May 2018. As Board Members, Ackerman and Nelson will assist in guiding the organization’s

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Epiphany Featured in #smallbizsalute by Iowa Secretary of State Paul Pate

Today’s #smallbizsalute goes to Epiphany, a full-range marketing company owned by Christa Nelson and Anna Patty in Marion, Iowa. Epiphany opened January 1st, 2018 and just recently had their grand opening and ribbon cutting on May 25th. The two combined have 30 years of marketing experience and offer services such as strategic planning and fundraising,

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Epiphany to Celebrate Successful Launch with Ribbon Cutting and Open House

Marion, Iowa – Epiphany, a Corridor marketing firm, will celebrate its successful launch with a Ribbon Cutting and Open House at the MEDCO Loft Coworking space located at 700 11th Street, Suite 201 in Marion on Friday, May 25. Owners Christa Nelson and Anna Patty will provide remarks as well as Marion Mayor Nick Abouassaly

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Get Scrappy With It

One of the goals I set for myself after attending The Global Leadership Summit last year, was to incorporate more white space into my schedule. Juliet Funt, the founder and CEO of WhiteSpace at work said, “busyness kills creativity” and it hit me. My hardworking lifestyle was had my work life out of balance and

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Event Planning with a Purpose

Chances are if you have ever served on a nonprofit board or leadership team at a company, the discussion of planning an event has come up at least once if not several times. Events can be great vehicles to raise money, build awareness and build organic PR for your cause or company. We often get

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