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Launch of Epiphany

Epiphany, a new Corridor business, is looking to add to the options available to local organizations looking to grow their marketing reach. Christa Nelson and Anna Patty, co-owners of the new firm, share Epiphany will provide a full-range of marketing services, including strategic planning and fundraising, brand identity, digital marketing and web design, social media

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Out With the Old – In With the New!

At the start of the new year, many decide it is the perfect place to reinvent themselves. Flip the calendar and flip the bad habits you fell into during the past year. New Year’s resolutions are so popular that many industries know that they will make the bulk of their profits for the entire year

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Epiphany Prepares for Launch

Marketing & Communication Strategies, Inc. (MCS) announced today that Founder Nancy Garberson will transition to a new role in 2018 after 30 years leading the local marketing firm. A new organization, led by industry leaders Christa Nelson and Anna Patty will carry on Garberson’s legacy of top-notch customer service. “It’s been an exciting journey as

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Stand out from the crowd with your year-end fundraising strategy

#GivingTuesday, annual reports, holiday cards, year-end appeals, emails, social media, newsletters… It’s all a bit confusing for even the most experienced fundraising professional. Which methods of communication do you use and how do you avoid getting lost in the shuffle and ensure you meet your fundraising goal? We believe a two-step year-end fundraising approach is

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The Lost Art of Saying, “Thank You”

Statistics show that only three out of every 15 people you meet at a function will send you a note or make a follow-up connection. What a waste of marketing effort and dollars! Business developers have been preaching this type of personal follow up as general practice for years. It still applies, and for good

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Tame the Data Beast

My daughter’s favorite movie (at least for this week) is Disney’s Beauty and the Beast. Everyone knows the story, Belle comes to live in the Beast’s castle in order to free her father who had been imprisoned. The beast is a cold-hearted monster that is incapable of seeing good in people. Over time Belle brings

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Crisis Averted – See that wasn’t so scary!

If part of your job description includes reputation management, you don’t have to look very far to find “scary” examples of employees, executives and even leaders putting their foot in their mouth. The thought of these public relations crisis scenarios are a marketers worst nightmare. It’s one thing when a movie star is caught doing

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Thought Leaders: It is time to embrace change

Are you using webinars, white papers, blog posts and podcasts to help build your brand and reach your target audience? BRAVO! Are you presenting the same old tired topics to your audience? BOO! We all know that, great content will engage your target audience and drive new business. Being positioned as a subject matter expert

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Take Time to Breath

The “buzz word” of today’s workforce is work-life balance. It is not that employees in 2017 don’t work hard, in fact it is much the opposite. Today’s workers have simply learned that it is equally as important to take time for yourself and your family. But sometimes we forget. A few weeks ago, we had

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