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New town, new store, new look

Just before Thanksgiving a power couple approached me for assistance in launching their new store in town. They knew how to set up and run a pet store, but needed assistance getting the word out. We spoke about their need for social media, public relations and digital marketing to start. In getting to know them

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Opening your Lens

A few weeks ago, I was approached by the University of Iowa Office for Study Abroad to talk about my time in Costa Rica during college. When we sat down to chat, the interviewer asked me what I gained from my study abroad experience that has influenced or helped me in my career. To be

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Feeling the Love

Anna and I could not be more humbled by all the love we have felt from everyone regarding the launch of Epiphany. We can not thank you all enough for your support and encouragement making this dream a reality. The buzz has been great! In case you missed it here are a few highlights. Official press release. Future leaders

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Take 5! Is it news?

This is a question we receive often. An important part of marketing is building awareness for your company or nonprofit. To the business owner or fundraiser, you dream of getting a feature story from the local news. The key is in knowing when you truly have a story that is relevant outside of your organization.

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5 Valuable Tips to Content Marketing

Everyone thinks the key to great content marketing is writing. While this is true, you have to be able to eloquently deliver a clear and concise message using the native language of your users. But who are your users? Most people just guess or go with their gut. To be truly successful at content marketing

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Launch of Epiphany

Epiphany, a new Corridor business, is looking to add to the options available to local organizations looking to grow their marketing reach. Christa Nelson and Anna Patty, co-owners of the new firm, share Epiphany will provide a full-range of marketing services, including strategic planning and fundraising, brand identity, digital marketing and web design, social media

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Out With the Old – In With the New!

At the start of the new year, many decide it is the perfect place to reinvent themselves. Flip the calendar and flip the bad habits you fell into during the past year. New Year’s resolutions are so popular that many industries know that they will make the bulk of their profits for the entire year

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Why Epiphany?

I am often asked this question and to answer this, I have to go back to the beginning. In 1999, Julie, whom I affectionately call my “sister from another mother” and I decided to start our own business. I was recently married and had a son on the way. She had just adopted a daughter

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Epiphany Prepares for Launch

Marketing & Communication Strategies, Inc. (MCS) announced today that Founder Nancy Garberson will transition to a new role in 2018 after 30 years leading the local marketing firm. A new organization, led by industry leaders Christa Nelson and Anna Patty will carry on Garberson’s legacy of top-notch customer service. “It’s been an exciting journey as

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Stand out from the crowd with your year-end fundraising strategy

#GivingTuesday, annual reports, holiday cards, year-end appeals, emails, social media, newsletters… It’s all a bit confusing for even the most experienced fundraising professional. Which methods of communication do you use and how do you avoid getting lost in the shuffle and ensure you meet your fundraising goal? We believe a two-step year-end fundraising approach is

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