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Live or Die by the Online Reviews.

Since we are all still feeling the affects of March Madness, at least at our house, I thought it would be OK if I reference a saying we in the basketball world hear a lot. “Live or Die by the three.” Typically it is associated with teams who live and die by the three pointer,

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Life Lessons Athletics Taught Me

This past weekend, my husband took us to watch the Iowa Women’s Basketball game. It was senior day and their last home game of the regular season. The ladies pulled out a win and ended their regular season undefeated at home. Since it was a special day, the university was honoring the success of all

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A quick tour of the marketing trends of 2019

As marketing experts, this is the time of year when we’re asked about trends – what are you seeing for this year, what’s hot? While we don’t have a magic crystal ball, we typically see a build up toward the most effective marketing strategies. Here are a few trending concepts to keep in mind when

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You talkin’ to me? I’m talkin’ to you!

Do you ever notice yourself changing the way you say something based on who you are talking to? I know my communication style is vastly different when I am talking to my kids (or my cat, Stella) versus communicating with a colleague. The same holds true when talking to the various groups of people that

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There is #Crying in Good Marketing

I have a routine at night. After everyone settles down for the evening, I scroll my social media feeds to get caught up on the news and events of the day. While doing this I always stumble upon a few stories from Love What Matters. Sometimes the stories are uplifting and filled with hope, sometimes

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What do you want to be when you grow up?

“I used to tell people that when I grew up I was going to be a pediatrician. Why? Because I loved being around kids and I quickly learned that is was a pleasing answer for adults to hear… Now I think it is one of the most useless questions an adult an ask a child

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Give the Gift that Keeps on Giving

Around the holidays, the topic of gift giving is one that can turn into contentious debate. People often lament the commercialization of the season and how it has taken away from the true reason for celebrating the holidays this time of year. Parents, myself included, become laser focused on getting the perfect gifts for their

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The Gift of Knowledge – Brand Now Book Review

My friends and I like to play a fun little game from time to time. Periodically one friend sends an anonymous gift to another, then leaving the recipient to guess who the identity of their “Secret Santa.” It’s essentially a gratitude scavenger hunt of sorts. After the gift arrives, the receiver spends days trying to

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Libraries are far from irrelevant.

Much like the phonebook, libraries have expanded their offerings beyond the traditional printed materials to the vast information that can be found in this digital world to stay relevant and meet the demands of their patrons.  We are lucky to have one of the best library systems around right here in the metro area. The

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Personal Social Media & Professional Social Presence

I recently presented at 1 Mil Cups about Epiphany, encouraging and empowering fellow entrepreneurs on their journey. 1 Million Cups events are organized by more than 800 volunteers in 40+ states, one U.S. territory and six time zones, including Iowa City and Cedar Rapids, Iowa. I have had the pleasure of presenting at both locations. I

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