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The Spark

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You talkin’ to me? I’m talkin’ to you!

Do you ever notice yourself changing the way you say something based on who you are talking to? I know my communication style is vastly different when I am talking to my kids (or my cat, Stella) versus communicating with a colleague. The same holds true when talking to the various groups of people that

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A quick tour of the marketing trends of 2019

As marketing experts, this is the time of year when we’re asked about trends – what are you seeing for this year, what’s hot? While we don’t have a magic crystal ball, we typically see a build up toward the most effective marketing strategies. Here are a few trending concepts to keep in mind when

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There is #Crying in Good Marketing

I have a routine at night. After everyone settles down for the evening, I scroll my social media feeds to get caught up on the news and events of the day. While doing this I always stumble upon a few stories from Love What Matters. Sometimes the stories are uplifting and filled with hope, sometimes

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Give the Gift that Keeps on Giving

Around the holidays, the topic of gift giving is one that can turn into contentious debate. People often lament the commercialization of the season and how it has taken away from the true reason for celebrating the holidays this time of year. Parents, myself included, become laser focused on getting the perfect gifts for their

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The Gift of Knowledge – Brand Now Book Review

My friends and I like to play a fun little game from time to time. Periodically one friend sends an anonymous gift to another, then leaving the recipient to guess who the identity of their “Secret Santa.” It’s essentially a gratitude scavenger hunt of sorts. After the gift arrives, the receiver spends days trying to

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Libraries are far from irrelevant.

Much like the phonebook, libraries have expanded their offerings beyond the traditional printed materials to the vast information that can be found in this digital world to stay relevant and meet the demands of their patrons.  We are lucky to have one of the best library systems around right here in the metro area. The

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Personal Social Media & Professional Social Presence

I recently presented at 1 Mil Cups about Epiphany, encouraging and empowering fellow entrepreneurs on their journey. 1 Million Cups events are organized by more than 800 volunteers in 40+ states, one U.S. territory and six time zones, including Iowa City and Cedar Rapids, Iowa. I have had the pleasure of presenting at both locations. I

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Event Catastrophe or Opportunity?

It’s that dreaded moment. You have spent months and months planning the perfect event for your organization. You selected the meal, lined up the entertainment and planned every part of the event down to the minute. And then, without warning, the unthinkable happens… Severe weather strikes your outdoor event. The entertainment act doesn’t show up.

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Leave them inspired!

With the start of our new business, more than ever, I value my me time at the spa. This particular day, I wanted to unplug, I even packed my Present over Perfect journal and multi colored gel pens that my bestie had given me. Usually, while I process, my stylist can squeeze another client haircut

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